What's Up With Devi Ever?

Sigh.

This was a story I didn't really want to go into, but here goes.

Devi Ever is actually a person who lives or used to live in Portland making some of the coolest pedals you ever heard.  Devi's were known to be in use by lots of top artists like Trent Reznor and Billy Corgan (although those guys can afford to have pretty much every pedal anyway).  The Devi reputation was flying high in circa 2009.

Devi Ever the person launched a crowd-sourcing campaign called The Console.  The idea was a modular effects platform that would allow one to plug different modules into a core and achieve different sounds.  The goal of something like $47,000 was reached with many people, including myself, pledging some money towards this goal.  Eventually after many delays, we were told that Devi the person had "mismanaged" the finances and had spent all the money.  Needless to say, the community was outraged.

From what I understand, Devi has returned about half the money back.  As for the Devi Ever FX brand, it was acquired by Dwarfcraft FX located in Wisconsin.  Dwarfcraft plans on selling the remaining Devi Ever FX pedals and then winding that business down aside from support.

But the story isn't over.  As of July this year (2015) Devi was back on some forums making claims that Devi was to return to making effects again.  This apparently is in violation of a non-compete agreement signed in the acquisition of the Devi Ever line.  Devi the person is claiming that said agreement is harming an ability to make a living.  I have no idea where this will lead but it can't be good.  Not many in the community are happy about the situation.

Now...all that said; Devi Ever pedals still rock.  I will be demoing one of my favorite pedals ever, the Shoe-Gazer which is a Devi Ever combo of the Torn's Peaker and the Soda Mesier into one pedal that is deliciously fuzzy and powerful.  We carry a number of Devi pedals because they have unique sounds that haven't been replicated elsewhere...yet.  When that begins to change, we will try to be the first on board.

(Just to be absolutely clear:  we have relationships with some manufacturers.  Right now we have no relationship with Devi Ever the person, nor will we ever.  That doesn't mean we don't love the designs.)